How to Take Your Email Marketing to the Next Level

There is a proven fact that the majority of leads don't buy on the first encounter with your company. Because buying cycles differ between companies, sectors and products, lead nurturing plays a vital role in your digital ecosystem. It is the cheapest and quickest method to nurture leads. To have an effective email marketing strategy, it is important to ensure that your business is using automation at its maximum potential. Applying best practices in email can enhance your strategies and will bring tangible results for your company. If you're using Constant Contact and Hubspot for marketing via email and nurturing leads by email workflows could be an effective way of building relationships with leads and improve their conversion. To get customers to purchase from you, it's crucial to keep them in your minds by contacting your leads on a regular basis. By segmenting your lists you can develop tailored messaging for your target audience. Marketing campaigns that are segmented have shown a 760% growth in revenues. It is possible to personalize marketing by using segmentation. It is accomplished by collecting data on people that are interested in your services or product. How 5 How 3

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